Movie trailers in both standard and high definition have been available on the Apple's QuickTime movie trailer site for some time now, but the XBox 360 has caused at least one movie studio to sit up and take notice.  Paramount Studios is offering high definition trailers through the XBox 360.  The studio's move was reported in a recent Los Angeles Times article.

Paramount's move can be seen as a small nod to XBox 360 owners.  However, it also seems to indicate an acknowledgement that the entertainment industry is starting to consider the XBox 360 as something more than just a game console. Paramount's decision will likely cause other studios to follow in their footsteps.  

Stay tuned...